Google could unveil new Android Tv set-top box Wednesday: Report

Google could unveil new Android Tv set-top box Wednesday: Report

For the fourth time in 4 years, Google is taking a further stab at conquering the American family's central hub of living room entertainment - the tv.

The Wall Street Journal cites two unnamed sources who claimed to possess noticed Google's new solution that the corporation is finding ready to introduce a minimum of 1 Android Television set-top box at its I/O developer conference in San Francisco on Wednesday. Sources also mentioned the device, which closely resembles Roku, Apple Television and Amazon's Fire Television, will carry a different brand but will run on Google's new Android Television computer software to allow customers to stream videos, music and also games from their Android devices to their larger-screen Television sets.Android 4.0 Smart TV Box Media Player - 1080p Full HD 3D

Aside from the set-top box, Google can also be expected to unveil two new wearable devices, most likely from Samsung and LG, powered by Android Put on, its open supply operating technique made particularly for wearables.

If what the sources said is correct, Google is of course taking a web page out of its Android playbook by giving Android Tv as a fully customizable application platform for hardware players within the growing set-top box industry. The sources didn't say if Google plans to ship its own Android Tv hardware lineup related to its Nexus smartphones and tablets, however it seems pretty clear that Google has shifted its set-top box strategy to a single that has seemed to function for the business for many years. Google can also be using the identical business enterprise model for Android Wear.

It is a sensible move, taking into consideration this is not the first time Google entered the set-top box market. Its first two attempts had been well-known flops. In 2010, Google released its now defunct Google Tv, a wise Tv platform made available through partners such as Logitech, Sony and Asus, but Logitech chief executive Guerrino De Luca stated Google Tv merely wasn't prepared to launch and known as it a "mistake of implementation of a gigantic nature." Google retreated but came back with Nexus Q, an enhanced version of Google Television, but the product under no circumstances made it to marketplace.

And so, hoping the third's time going to become the charm, Google came up having a $35 Chromecast dongle that makes it possible for customers to stream content from their Android devices to their TVs. Chromecast has saved Google's behind, at least for now, because it enjoys considerable marketplace share and even turn out to be a No. 1 bestseller on Amazon for some time. Nonetheless, analysts think Chromecast's recognition may perhaps just be a result of its affordable cost than anything else. As interest within the low-cost dongle wanes, so could its marketplace share.Android 4.1 Dual Core TV Box 2-in-1 Keyboard
 

"Chromecast was introduced final summer. Provided the low value, a lot of shoppers bought a single and began experimenting with it. Over time, having said that, owners developed a improved understanding of Chromecast's usefulness and appropriate niche in the video-viewing environment," said John Barrett, director of Consumer Analytics. "Some continue to work with Chromecast on a regular basis, although other folks are deciding on various possibilities to get on-line video to their televisions."